A swamplink research property

Foundation — what's actually in my makeup?

Sourced research on the cosmetics industry. Similar products, different brands, side by side: the ingredients, the prices, and the claims — with every figure cited to a primary source.

Research in progress — first corpus underway

What's in my makeup?

INCI ingredient lists compared across brands selling the same kind of product. What's shared, what actually differs, and where a formula is mostly the same thing in different packaging.

Source: INCI declarations · EU CosIng

Is it really better?

Does a $60 foundation differ from a $12 one where it counts? Formula-by-formula comparison across price tiers, not marketing copy.

Source: ingredient corpus · published tests

What am I paying for?

Cost-to-make versus retail price: bottom-up ingredient cost estimates paired with gross margins from public filings. Estimates are always labeled as estimates.

Source: annual filings · supplier pricing

Was it sourced ethically?

Sourcing claims and the standards behind them — which certifications actually bind, and what they do and don't cover.

Source: certification bodies · disclosures

The rule of the house: every number links to where it came from — a regulator, a filing, a database of record — the same discipline as wings. No figure without a citation, no citation without checking it says what we claim it says.